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Monday, May 19 · Rational 360 Insights · 3 clients assigned
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Acme Coalition · Q2 Pinpoint published to Live by Rachel P.
2 hr ago
You edited draft of Acme Coalition · Q3 Planning
4 hr ago
Hartwell Industries · Brand Awareness viewed by client
Yesterday
Mike S. saved draft of Hartwell · Executive Summary
Yesterday
Northgate Alliance · Issue Advocacy published to Live
May 16
You pinned 3 visuals to Acme Coalition · Q3 Planning
May 15
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insights.rational360.com — all client dashboards
| Name | Client | Type | Draft | Live | Modified | Owner | Actions |
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Performance Narrative
Content Views — Weekly
Unique Reach — Weekly
Engagement vs. Decisionmaker Benchmark (10×)
Click-Through Rate vs. 0.10% Benchmark
People-Based Targeting
Pinpoint identifies and reaches specific named decision-makers — not demographic segments or cookie pools. Every impression is delivered to a verified individual on your priority list.
The Decisionmaker Benchmark
The 10× benchmark represents the viewing frequency required to meaningfully influence a decision-maker's position. Campaigns above this threshold demonstrate sustained, measurable awareness.
Reach % of Target
Unlike traditional media, Pinpoint measures reach against your defined priority list — not a modeled universe. 87.9% means 87.9% of your actual named targets have seen your content.
Engaged Decisionmakers
Segment Performance
Message CTR % by Audience Segment
Message Performance — Avg CTR %
CTR by Audience Segment
Creative Performance
Video Completion Rate by Creative
CTR % by Creative Theme
Data via Improvado · Internal use only ·
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Data Sources
Improvado pipeline status · data.rational360.com
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Data Catalog
All data available via connected sources — search to answer "can we get this?"
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Data Dictionary
Canonical metric definitions and cross-platform field harmonization
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Documentation
Help articles, API reference, and onboarding guides · Phase A2