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Monday, May 19 · Rational 360 Insights · 3 clients assigned

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insights.rational360.com — all client dashboards

Name Client Campaign Type Draft Live Modified Owner Actions
Performance Narrative
Content Views — Weekly
Unique Reach — Weekly
Engagement vs. Decisionmaker Benchmark (10×)
Click-Through Rate vs. 0.10% Benchmark
People-Based Targeting
Pinpoint identifies and reaches specific named decision-makers — not demographic segments or cookie pools. Every impression is delivered to a verified individual on your priority list.
The Decisionmaker Benchmark
The 10× benchmark represents the viewing frequency required to meaningfully influence a decision-maker's position. Campaigns above this threshold demonstrate sustained, measurable awareness.
Reach % of Target
Unlike traditional media, Pinpoint measures reach against your defined priority list — not a modeled universe. 87.9% means 87.9% of your actual named targets have seen your content.
Engaged Decisionmakers
Segment Performance
SegmentTarget SizeReachedReach %Avg Freq / WkTotal ViewsCTRTop Message
Message CTR % by Audience Segment
Message Performance — Avg CTR %
CTR by Audience Segment
Creative Performance
Video Completion Rate by Creative
CTR % by Creative Theme
Data via Improvado · Internal use only ·
Data Center Campaign

A Pinpoint Targeting campaign to influence Loudoun County politicians and other stakeholders urging them to support data center projects in the area.

Campaign Performance
Above Goals
Decision Maker Engagement
Above Benchmark
Avg Weekly Exposure
11.7×
Weekly Views per Decision Maker
+0.4× vs Last 30 Days
Decision Maker Reach
88.2%
Percent of Audience Seeing Ads
Estimated Ad Recall
61.2%
+2.1% vs prior week
Engagement over benchmark
3.39×
0.10% Benchmark
+0.14× vs Last 30 Days
Top Performers
Top Segment
Industry/Tech/Energy/Corp.
Top Creative
Less Water Graph
Top Publisher
nytimes.com
Reach — vs 85% target
Frequency — vs 10× target
Engagement Rate — vs 1.0× benchmark
Publisher Performance
Page 1 of 1
Publisher Category Content Views CTR
Performance by Segment Group
Segment Group / Publisher Content Views CTR

Reports

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Name Client Report Type Description Actions

Reports

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Metrics
Computed
Client multi-select
Campaign single-select
Report Type
Date
Rows Dimensions

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Columns Pivot table dimension, optional

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Values Metrics

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Drag dimensions to Rows, metrics to Values, and fields to Filters. Add a dimension to Columns to turn it into a pivot table. Your table builds automatically as you configure it.

Filters

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Pinpoint Reports

Build an editable Pinpoint performance deck from live campaign data.

Data Sources

Improvado pipeline status · data.rational360.com

SourceConnectorLast syncScheduleStatus

Data Catalog

All data available via connected sources — search to answer "can we get this?"

Field Category Available from Model status

Data Dictionary

Canonical metric definitions and cross-platform field harmonization

Name Type Category Definition Calculation
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Documentation

Help articles, API reference, and onboarding guides · Phase A2